Warning: Don't Buy Any Rolex Until You Read This Important Free Report

 Don't Get Ripped Off By Rolex® Scams!                                                                        Price $19.95

You're About to Discover the 9 Most Effective and Easy-to-spot Clues That Expose Rolex® Rip Offs...

You want a Rolex.

You deserve a Rolex.

Now you can quickly tell A Real Rolex from a Fake One

GMT Master Genuine Rolex Poor Quality Rolex Fake

Dear Reader,
At Great Guy Life we love luxury watches and we are Rolex owners. We've found some amazing authentic Rolex watches in some unusual places. But how do determine whether that shiny monster in your hands is the real McCoy?

 There's probably no other watch on the planet that garners the amount of admiration as Rolex watches. Everything from their design, to their custom movements to the price screams quality.

And it's because of this outrageous popularity that makes Rolex watches one of the most copied brands around. While these copies were mostly sold on city streets by shady operators, there's a whole host of companies that have cropped up on the Internet that deal exclusively in high quality, Rolex replica watches.

At Great Guy Life we strive to give you the best info that even professionals sometimes don't know. With so much of your money riding on the deal we want you to find the perfect Rolex that's just right for you. And there's nothing worse than discovering days, months, or even years later that the timepiece you forked over serious cash for is a phony. Man that burns!

Fortunately, we've gotten the inside scoop from Rolex dealers, master watchmakers, and yes, fake makers, and can give you some tips that could save you both big bucks and big heartaches.

We've discovered a number of easy ways to tell an authentic Rolex watch from a counterfeit.

At Great Guy Life, we do a lot of buying and testing of cool stuff.  No we're not scientists, but you don't need to be a nuclear physicist to tell a real Rolex watch from a fake one.

Here's what you need to know right off the bat...

Only an authorized Rolex dealer can sell a "new" Rolex watch.

Period -- nobody else can.

Every new Rolex watch from an authorized dealer is factory new, in the box, with serial numbers intact and all appropriate papers. It should have a guarantee and a warrantee. An authorized Rolex dealer would be committing suicide if they tried to sell you a fake Rolex. But they're also limited in how much they can discount a new Rolex.

If you're really serious about buying a Rolex it's worth taking the time to visit an authorized Rolex dealer. First, cuz its' fun. You'll be like a kid in a candy story. And by actually trying on a couple of different models, you'll get a better sense of what a real Rolex is like and why Rolex means unparalleled quality. And who knows, they might have a trade in deal to offer. So with an authorized dealer, the safety rating is high, but the value rating is lower.

But here's where you can sometimes find a deal. Other watch sellers can offer "unused" Rolex watches. These may be new watches bought from authorized dealers for sale to buyers. They might be overstock or less desirable models. They can be in the original box with all the papers but they almost never have a factory warrantee.  And sometimes you can get a pretty strong discount if you hunt around. Plus a good jeweler or watch dealer will provide you with their own guarantee and warrantee. In this case the safety rating is lower, depending on the strength of their guarantee. But value rating can be high.

Buying a Pre-owned Rolex Watch.

OK, so you're not ready to shell out retail dollars for that big shiny new watch.

What's your next step?

Consider a "pre-owned" Rolex.

"Pre-owned," that just means it ain't new anymore. But hell, it's a Rolex so the main thing is make sure it really is a Rolex.

How do you make sure it really is a Rolex?

Well, that depends on where you're buying it.

Buying In Person

Whether you're buying from a jeweler, a pawn shop or a guy named Izzy on the corner of 52nd and 2nd Avenue you've got to take precautions. And unless Izzy is willing to give you a written guarantee then "buyer beware" should be your mantra. So let's get busy.

First dig out a magnifying glass, any decent one will do. Don't trust your own eyes to find the details we'll be looking for. Add a decent pocket flash light for a reliable light source and you're ready, Sherlock.

Tip #1 - Heavy is Good, Light is Bad

Hold the watch in your hands. If the Rolex you're looking at has the metal bracelet (as opposed to a leather strap band) it should feel heavy. And we mean heavy. Heavier than almost any watch you're likely to own. If it feels light and airy, you can almost be sure that at least the bracelet is fake. And if it's a Submariner or other Oyster cased model, the watch itself should be heavy. That's how it can sustain such intense underwater pressure. So remember, light ain't right, but heavy is good.

Tip #2 - Crystal is Good, Plastic is Bad

The crystal is the transparent piece that allows you to see the dial face while protecting it. On most watches the crystal is glass or plastic. But real Rolex watches use a sapphire-like crystal. Some say it actually feels cool like marble. Rip offs have been seen with cheap plastic crystals or thin glass. So if it looks cheap - it probably is.

Tip #3 -- Big Date is Good, Small Date is Bad

Replica Rolex - Small Date and Off Center Date Window Genuine Rolex - Large Date and Centered Date Window
Replica Oyster Perpetual Rolex Datejust - Small Date Genuine Oyster Perpetual Rolex - Large Date

One of the signature features of a Rolex watch is that bubble-like date window. It's there to magnify the date numerals like on the Date-just, GMT, Submariner and other models. If the date number appearing in that window or the magnifying bubble itself are crooked, or even just a little off kilter - run. That sucker is a fake. The Rolex company is like Rolls Royce, they don't let anything off the lot with a visible imperfection. Any imperfection. So if you can see one with your Sherlock lens - something is wrong. Same thing is true with the numerals and arrow points on the dial. If they look like the fender of Uncle Ralph's '71 Gremlin - hold your nose, cuz that sucker smells fishy.

Tip #4 - Smooth is Good, Choppy is Bad

A dead giveaway for most Rolex rip-offs is that second hand. On a real Rolex (with a few exceptions you're not likely to run into) the second hand rotates smoothly around the dial. On most rip offs, the second hand "ticks" second by second around the dial. If that second hand stutters, say "sayonara" cuz choppy is bad.

Tip #5 -Straight is Good, Kinky is Bad

Now let's look at that bracelet. The bracelet is what holds the watch to your wrist and it accounts for a lot of the value of the whole watch. If the bracelet doesn't obviously match the watch, prepare to walk. But that bracelet can also help tell you whether that watch is a real or a fake. Pick up the watch and hold it over a soft surface with the watch facing down. Look at the links in the bracelet. Are they hanging nice and smooth or are they all kinked up like Homer Simpson's back? Remember, a real Rolex is a finely machined piece of industrial art. Those bracelet links may stretch a bit over time, but they don't kink.

Genuine Rolex Bracelet - Straight, No Kinks
Genuine Rolex Bracelet - Straight, No Kinks

Tip #6 - Clear Back is Bad, Metal or Gold Back is Good

Open Back - Big Tip Off for Fake Rolexes
Open Back - Big Tip Off for Fakes

A lot of rip off Rolex copies that show up have a clear window on the back that allows you to see the mechanism. This is cool, but is a big tip off that the watch is a fake. Rolex has yet to make a watch with a clear back cover. So if you can see inside, it's 100% giveaway that you're looking at a fake.

Tip #7 - Glued on Crown is Bad, Solid Winding Stem is Good

This one takes a little bit more sleuthing with the magnifying glass. But take a good look at the winding stem, the part used to set the date and wind the watch on non-automatic models. It should have the Rolex crown trademark molded into the end of the stem. If it doesn't -- do not pass go, you've got a fake on your hands. But even if it does have the crown, take a look at the stem from the side. Is that crown glued onto the end of the winding stem or is it really molded in one piece. Cuz if it ain't right, don't bite.

Replica Rolex - No Crown on Winding Stem is a Dead Give Away that it's Fake Genuine Rolex - Molded Crown on Winding Stem
Replica Rolex - No Crown on Winding Stem Genuine Rolex - Molded Crown on Winding Stem

Tip #8 -- Triplock Crown Seals are Good, Funky Loose Ones are Bad

Many Rolex models, like the Submariner, Sea-Dweller and Daytona, use an extra seal within the threads of the winding crown's tube. The gasket looks like a small o-ring and can be seen if you fully unscrew the winding crown. Most fake Rolex watches don't have this extra seal and of the ones that do, it's not a functioning seal. Remember we're talking about a finely machined instrument here, if the winding stem doesn't unscrew to set the time, or is loose after doing so, you know you've got a copy in your hands.

Tip #9 - Moving Holograms are Good, Static Holograms Bad

Real Rolex watches leave the factory with a Hologram-encoded sticker on the back of the watch. This hologram can be identified by the trademark crown sitting above the watch's reference number. These hologram stickers change their appearance by viewing it from different angles. While fake watches might have stickers on the back, they're usually not true holograms and don't change appearance.

Swap Jobs and Unauthorized "Upgrades"

OK, so you've got the money for an entry level Rolex, but not the $25K for that solid gold presidential with all the little diamonds like P Diddy, Puff Daddy or whatever he's calling himself these days. Your friendly local jeweler has a suggestion. Buy that entry level Rolex and he'll pop it into a fake presidential gold plated case. Might even be real gold. Suddenly for another $2K you've got a watch that looks like one worth up to ten times the money you spent.

Or maybe you just have them change the dial, or bezel or winding stem and maybe the hands with gold or two toned factory Rolex parts.

And it's still a real Rolex.

Or is it?

Now you've got an original Rolex that has been dressed up to look like a more expensive model.

Keep it for yourself -- no problem.

Sell it to someone else -- big problem.


Because unless you disclose the changes you've made, you could be committing fraud. We look at it this way. It's like your car. You wanna pimp your own ride - great. You want to sell your pimped out ride - make sure the buyer knows everything you did. Who knows? They may think what you've done is great and be happy to buy. At Great Guy Life we prefer full disclosure.

Buying A Rolex Online 

Swiss Replica Rolex

At Great Guy Life, we do a lot of buying and searching on the web. And we've run into a lot of rip-offs and unscrupulous scam artists. These jerks make their entire living by designing fancy websites, featuring expensive products such as Rolex watches, baiting a few suckers and then disappearing into cyberspace with your hard earned bucks.   

So why do you think someone would sell a genuine Rolex that retails for $2,000 for $79.95 or even $279.95!   

"Maybe they don't know what its worth," you think.

Not likely! 

"But the pictures look so great," you think.

We know. We've been hosed too. So take a tip from us; when you order one online, to avoid getting scammed, you always have to think one step ahead of the people you're dealing with C'mon, you know the drill - if it looks too good to be true, it probably is..   Being overly cautious can only protect your money.

When buying from an online auction like EBay, always check that sellers rating. How long have they been at it? If the watch is their first item offered for sale, that's a bad sign. Pepper them with email questions about the item. Where did it come from? What is the serial number? When was it last serviced? Is it keeping good time?  If they don't respond, then keep movin' on. The great thing about EBay is that there will always be another one coming down the pike if you're patient.

Buy only from a reputable dealer who will allow you to return the watch if you are unsatisfied.

OK you won!

Now what?

When you receive the watch, use the tips we gave you earlier in this report [link?] to examine the watch carefully. If it fails one or more of the tests - send it back and demand a full refund. Next, have it checked out by a good watchmaker. They can tell you if the serial numbers of the case and movement are correctly matched. If the serial numbers indicate for example, a Date-just and you thought you were buying a gold Submariner - complain loudly and frequently. That seller can kiss his EBay ranking good bye and you deserve your money back.

Have the watch serviced. Be prepared to spend between $100 to $300. More if you need replacement parts. And here's a little tip to consider. If you send your watch into Rolex for factory service they will remove and charge you for any non-Rolex parts that have been stuck in there. They want it 100% pure Rolex and frankly, so should you.

Avoid Website Swindles

Just because a website looks professional doesn't mean it's legitimate.  Any oily shyster out of Vegas can easily pay a web developer some quick cash to set up an online scam.  And all he needs are a few suckers to pony up for what they think are real Rolexes and he's scored big.

The first thing you should do, after oohing and awing at the first rate, professional design, is to check the exact web address.  Beware of websites with long and strange names, especially one's that don't end in .com. It's amazing how many of us have been ripped off by scams from foreign countries. Also make sure that the website isn't hosted by a free domain company like Geocities or Tripod. In the time it takes you to read this article, a scam artist can sign up for a site using the name Jim Locker or Ima Bogus and be on his crooked way. 

Another item to check for is if a website has a 1-800 number.  If it doesn't and e-mail is the only contact, then buy at your own risk.  There's a reason they don't want you to call. But here's the rub -- even if the website does include a 1-800 number it doesn't guarantee that the company is trustworthy.  So pick up the phone, call the 1-800 number and ask as many questions as possible.  Play dumb.  Ask" questions like "where are you located?" "how many years have you been in business?" "Can you provide some references?" "Who is you merchant account bank?" and so on.  Finally, log into a search website such as http://whois.domaintools.com/ and check the web company's contact information.  The less information provided there, the more you should be concerned.

Put Money First

Money isn't everything but at Great Guy Life we hate getting ripped off.  So use your noodle -- never pay by money order, wire transfer or Western Union.  If they won't accept Pay Pal or a major credit card, think twice.    Otherwise? - click on brother. There's always another vendor.   Using check, wire or money order offers little guarantee and it's virtually impossible to get your money back after making payment.

Speaking of guarantees, scrutinize just how much of a guarantee this deal offers.  Every company should offer some kind of money back guarantee. That's how you know if they really believe in their product and value their customers.  At the very least, use a credit card that offers a money back guarantee or a fraud protection program.  Even if the company turns out to be a scam, you'll still be protected. 

And don't think that its just back alley scammers and online rip-offs who are trying to grab your cash and run.

Use The 9 Secret Tips and Save Yourself A Bundle - We Did!

Let us tell you a little story.

About two years ago we went out to meet an older man who had been collecting antique music boxes. He was getting on in years and wanted to sell off some of his collection. We were interested buyers. While looking at his collection, he mentioned that he had some watches for sale as well. Our interest perked up when he mentioned the name Rolex. Out came a familiar green box filled with authentic looking paperwork. Inside was a shiny stainless steel Datejust. Boy was he proud about how he'd bought that watch for $600 from a dealer at one of these big outdoor antique markets.  Because he never wore the watch and was getting rid of things he wouldn't be using, he told us he'd sell it to us for what he paid.

Now $600 for a stainless steel Datejust is quite a deal. Don't think our hearts weren't racing just a little bit as we picked up that watch.

But almost instantaneously, we turned him down.


Because secret tips number six and seven screamed out to us that this watch was a fake. The man had been had. Someone had ripped him off.

And you know what? We didn't have the heart to tell him. We just smiled and said that it wasn't for us.

Because of the limited availability and high-price of authentic Rolex watches, the market for fakes is booming. In addition to shady street vendors, there are now "reputable" online retailers who specialize in selling very real looking replicas. But now there's no longer any reason to be ripped off by these unscrupulous scammers. Now that you've learned the real secrets of identifying a fake Rolex, you'll never have to worry about falling prey to rip off artists again.

 Let's Review:

If you want a genuine Rolex watch. You have four of choices:

  1. Get your butt over to an authorized Rolex dealer. And put on a clean shirt, you're a Rolex owner - or soon to be one.
  2. Thoroughly check out an online vendor by calling them before you even think about giving them your credit card info.
  3. Pepper Online Auction sellers with questions and thoroughly check their ratings/references.
  4. Consider a pre-owned watch from a reputable jeweler or watchmaker who will provide a solid guarantee.
  5. OK, there's a fifth choice - you can check out one of our recommended resources below. You might just find a treasure at an outrageously cheap price. We did.

Buy These Books

If you want to bone up about Rolex watches here's how you can get the whole scoop. These are the only books you'll ever need to make yourself an instant expert:

The Rolex Report by John Brozek.  A "must" if you're in the market for a pre-owned Rolex

The Best of Time: Rolex Wristwatches by Jeffery P. Hess. This is a coffee table masterpiece, a killer color book to drool over for all Rolex lovers.

The Complete Price Guide to Watches by Cooksey Shugart, Tom Engle and Richard Gilbert. Published annually with updated prices, this monster guide is the bible for all watch collectors.

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 © 2006 Great Guys LLC. All Rights Reserved. "Great Guys" and "Luxury Watch Guru" are trademarks of Great Guys LLC.  Rolex is a registered trademark of the Rolex Watch Company Limited, Geneva, Switzerland. Great Guys, LLC is not affiliated with the Rolex Watch Company. By entering, you agree to terms and conditions found here.